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Minimum Advertised Pricing Policy

A Minimum Advertised Price (MAP) on all DC8 Distribution Inc. (DC8) products will be in effect. International accounts must reflect pricing as translated into their local currency.

Our MAP pricing policy is intended for consumers to purchase from other resellers based on loyalty and customer care expectations. Therefore, if DC8 agrees to allow your company to sell its products, you will need to agree and abide by the following requirements and restrictions.

The MAP policy shall work under the following guidelines:

  • The Minimum Advertised Price for any DC8 product shall not be less than the current Manufacturer’s Suggested Retail Price (MSRP) listed on MAP pricing is established by DC8 and may be adjusted by DC8 at its sole discretion.
  • The MAP policy is applicable to: 1) Any listed price whether online or in a brick and mortar store. 2) Any email newsletters sent to your customer database.
  • Coupon codes may be used to discount DC8 items but the displayed price on the webpage must be MSRP.
  • If pricing is displayed in other than a brick and mortar retail store, any strike-through or other alteration of the Minimum Advertised Price is prohibited.
  • MAP does not establish maximum advertised prices. All dealers and sales representatives may offer DC8 products at any price in excess of the MAP.
  • DC8's MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.
  • Dealer agrees to hold all patents, trademarks and copyrights of DC8as the property of DC8 and use advertising materials provided by DC8 in an authorized manner only.
  • Intentional or repeated failure to abide by this policy will result in  termination of dealership or sales representatives. DC8 does not intend to do business with dealers or sales representatives who degrade the image of DC8 and its products. It is DC8’s sole discretion whether or not to provide prior notice or issue warnings before taking any action under this policy.
  • E-Bay, Auction, and Third Party Web Sites Policy:

DC8 items may not be sold on E-Bay, Amazon, Etsy, any auction web site or any third party website. DC8 retailers may only sell on their own website and in their own store locations.

DC8 retailers are bound by this MAP Policy as indicated by the DC8 Wholesale Account documentation agreement. Should you have any questions on this policy please email or call (855)7108700.

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